Wednesday, August 31, 2011

Back to the Start - Willie Nelson & Chipotle Grill

The video below is an advertisement for Chipotle Grill - but the message is clear - getting back to sustainable agriculture/food - and away from industrialized food production. I find it interesting that I chose the three pigs' photograph for my last post, with a different message in mind for that one.

Gotta love a good segue. Oh, and buy the song on iTunes. Proceeds go to The Chipotle Cultivate Foundation. Here is the press release, and here is the foundation's website.

It feels good to hear about one more company doing the right thing and doing the thing right - putting their money where their mouth is. Not just talking the talk, but walking the walk. Placing people right there alongside profits. Recognizing that being green and sustainable not only can be and should be, but *is* profitable. And, not to mention, it's the right and very necessary thing to do/way to be. Sustainability is ultimately about the survival of the planet - and all of us critters who inhabit it. It's pretty simple if you just remove the greed component from a corporate culture.

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Download the song "The Scientist" by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation.

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