Back to the Start - Willie Nelson & Chipotle Grill

The video below is an advertisement for Chipotle Grill - but the message is clear - getting back to sustainable agriculture/food - and away from industrialized food production. I find it interesting that I chose the three pigs' photograph for my last post, with a different message in mind for that one.

Gotta love a good segue. Oh, and buy the song on iTunes. Proceeds go to The Chipotle Cultivate Foundation. Here is the press release, and here is the foundation's website.

It feels good to hear about one more company doing the right thing and doing the thing right - putting their money where their mouth is. Not just talking the talk, but walking the walk. Placing people right there alongside profits. Recognizing that being green and sustainable not only can be and should be, but *is* profitable. And, not to mention, it's the right and very necessary thing to do/way to be. Sustainability is ultimately about the survival of the planet - and all of us critters who inhabit it. It's pretty simple if you just remove the greed component from a corporate culture.

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Download the song "The Scientist" by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation.
http://itunes.apple.com/us/album/the-scientist-single/id458479961

Dan Barber :: Como me enamoré de un pez

We've been watching the documentary "Food, Inc." for a few weeks now - I think we're two-thirds of the way through it. It's "everything you didn't want to know" about our industrial/factory food/farming system. I was surprised to find out that most farm raised fish is corn-fed. Just about everything we eat is corn-fed. Check out "Food, Inc.". You'll never eat another hamburger, I promise. Even pork will be difficult after you see the brief glimpse of the pig crusher/killer mechanism. It is disturbing, and it is a "must see". Disturbing and very cool at the same time - with regard to the really interesting farmers who are on the forefront of sustainability.

Depressing, and enlightening, and invigoratingly (probably not a word) positive and uplifting all at the same time. There is hope. Which reminds me of a new thing I came up with last night - driving back from the San Antonio airport in the rain and fog - fetching her back to the ranch - weaving along Devil's Backbone in the waning dusky darkness. The new thing? "Severely Unenlightened". I'm sure I can find lots of uses for this one. But I digress to the subject of yet another post.

I've been on a green/organic/sustainability/(and now)food *FRAUD* bender of late - thanks in large part to the disturbing details presented in "Food, Inc.". But that is the subject of another post.


The real subject (and title of) of this post is this video from TED.com. It is Chef Dan Barber's TedTalk "I fell in love with a fish" - talking about his search for sustainably raised fish. He was surprised to learn that his favorite fish, the one he was first in love with, that was supposedly "sustainably" farmed raised, in floating pens far out in the ocean, was fed 30% "sustainable protein" aka chicken meal pellets.

He does ultimately find a new fish to love. In Spain. I love Spain. I have always loved Spain. My 7th great maternal grandmother was from Spain. Maria de Jesus Delgado Curbelo. Or Curbelo Delgado. I forget.

Mari seems to have more time than me these days for all the good finds, and we apparently think alike. The check for "research services" is in the mail Mari. Thanks for this one! Sincerely.

Note that subtitles are now available - in 12 different languages!